International SEO Consultant Orianti In 2015, I believe Google will focus on mobile devices and semantic search. Although 2014 has already been a very important year for mobile, there is still a long way to go, especially in the field of application search, which started with the indexing of application content. A similar situation exists with Google's semantic search functions. We've seen the improvement in semantic search with search suggestions, direct answers, carrousels and voice search in the box where it gives the answer to clear questions, but Google's next evolution is; There is much more to be done regarding personalized search experience, predictive results and verbal communication-based searches.
Fili Wiese - SEO Consultant & Ex-Employee of Google Search Quality Team "I think Google cares too much about the user and user experience, and search engine experts will realize more. Thus, from being an industry obsessed with backlinks for years, we quickly moved to User Malaysia Phone Number ListExperience Marketing." (UXM) I think we will transition. Of course, it will remain essential for search engines and users to understand and reach your site. But understanding users and meeting their expectations will be key to gaining customers and getting more traffic from organic searches. From page names to URL structures to meta descriptions As search engine experts, as we progress in 2015, we need to devote more time and effort to UXM, which will create our target audience and exceed user expectations by making our sites more understandable and accessible.
Yiğit Konur - Founder & General Manager Since 2013, I have had the opportunity to express my views in various discussions about how SEO will be every year. It was generally stated that it would be a year in which semantic and mobile technologies will gain importance. However, putting more result-oriented things in the middle. If necessary, I think that 2015 will be a year when we SEO consultants will direct their orientation to content marketing without losing their technical perspective. If I had to summarize my thoughts in 5 parts: 1) We will have to work hard to become really popular and popular sites. So link building action will definitely be replaced by link. Although the period of links you reproduce from various websites with your own efforts has passed a few years ago, users who create their own links thanks to Google's ruthless Penguins will understand that this is not the right behavior. it will be about creating content that can actually get it (creative writing) and notifying people who might want to publish it (outreach). For a more accurate approach to this issue, it's worth checking out Jon's blog post.