That isn’t true. Your product is a bypass to solving a wide range of problems. Your customers could be looking to change career and become nutritionists, in which case your audience intent is about career education, instead of nutrition education, which would allow you to meet those career changers. Or they want to find a job without going to Uni, in which case getting a nutrition qualification could be a great option (targeting Uni drop outs or younger generations who don’t like Uni). Essentially, your audience can complete the goal of getting a qualification coming from many different paths.
The main core business is nutrition knowledge, but that doesn’t change the fact that this knowledge can be acquired for many future goals. Not everyone of your Chile Phone Number List customers will become a nutritionist, some will and some will not. So the question is, That’s why you have to prioritise audience research about everything else, even content format. Using the nutrition courses example, you already have the following keywords intents: Education: Content on how to change career into nutrition Product: Courses of nutrition Byproduct: online courses of nutrition New Career path #1: learn nutrition without becoming a nutritionist New Career path #2: learn nutrition for becoming a nutritionist If you don’t do audience research, you will be missing out and leave money on the table.
Few search intents You are in the business of providing one product that can’t be replaced, automated or taught, let’s say you are a pharmacy selling pain killers. There is no way to stop headaches by producing a guide on “How to stop a headache without medicines”. In this case, guides and educational content won’t help your target users. The intent for the keyword “headache tablet” is cristal clear: I need a medicine. However, even in this case, you could find several buying intents. I want to emphasise that to meet your audience at different buying stages or composed by different demographics, you have to do audience research, first.