An attribution model is a rule or set of rules that defines the principle of distributing value among touchpoints on the path to conversion. Above, we provided a screenshot of multi-channel sequences. So, the attribution model determines how much weight to assign to each of the channels in such a chain - depending on its position in it.
Marketer's Dictionary:
This is how value is distributed across channels in one of the attribution models.
The types and features of models are described in the article “In Brief: About Attribution Models in Three Minutes” .
N Native advertising
A "natural" way of promotion using mass media. It is often created by media employees rather than the customer. It does not look like brand advertising, but rather like an independent publication that is not connected to it in any way. Thanks to this, "native" fits into the context of the special database publication and is indistinguishable from other materials on the site even for a regular audience.
Marketer's Dictionary: What is Native Advertising
An article about ecology and plastic recycling, the creation of which was sponsored by an advertiser
ABOUT Omnichannel
Combining different communication channels with the client into a single system for constant contact with the buyer. It also implies using data on all user requests and purchases to create an audience profile and successful sales.
In short, there are two tasks:
provide the client with a wide choice of communication channels: chat, instant messengers, social networks, telephone;
collect customer information and analyze it to make a relevant offer through the right channel for the user.