The great thing about email marketing for ecommerce is that it allows you to build long-term relationships through a direct communication channel. And through building relationships, you can turn those relationships into sales. And through those sales, you can earn loyalty.
But why is email marketing for e-commerce so important?
Acquiring customers for all online middle east mobile number list businesses has become increasingly expensive. This is true for almost all online categories. But it is especially true for e-commerce businesses.
and Google ads. Using third-party data has become impossible or very expensive. And there’s more competition in almost every e-commerce category. It’s also harder to track the performance of some paid acquisition efforts through Google Analytics. That leaves you with more unknowns, and that makes it harder to decide whether to increase or decrease your spending.
Social Media Ad Price Increase in CPM - by Gupta Media
If you want to be successful and profitable as an e-commerce business, you need a regular and consistent source of traffic. There is simply no other channel that equals email marketing when it comes to email.
Email Enjoys Huge ROI
Estimates vary, but email marketing enjoys an average ROI of 38-42x. Compare that to 1-3x on most paid acquisition channels and it’s easy to see why you need to invest in email marketing for your ecommerce business.
Email Open Rate 2024 - 42x
A huge percentage of the world is on email
Statista reports that there are over 4.3 billion people using email worldwide. That’s a potentially huge audience for your online store.
4.3 billion - email users worldwide in 2024
Most email users check their email every day.