The Conversion Rate Optimization (CRO) Process
Contrary to popular belief, conversion optimization is not about patches or tricks. CRO is an iterative and continuous process . As long as you work on optimizing your site, you can potentially improve results!
The CRO process can be broken down into 4 steps:
CRO Process
The first step is the analysis of the site's current data . This assumes that tracking tools are already in place for evaluation (Google Analytics for example).
Conversion performance analysis isn’t just about checking whether your analytics goals are being met. It’s about understanding where the breakpoints are in the conversion funnel.
To achieve this, you need to understand costa rica number data your users, their needs and what they are really looking for on your site.
Here is how to proceed to carry out this inventory process:
Identify “weak” pages in the conversion funnel:
It is essential to first identify the pages representing the "weak links" on your website. Because these pages potentially make you lose a lot of conversions! If you do not know precisely the problematic points of your conversion funnel, you risk carrying out "random" tests...
⇒ What tools?
Web analytics tools: Google Analytics, AT Internet or Hotjar allow you to obtain precise data on visitor behavior.