With Driftrock solutions, each premium publisher was accountable for its performance, and our automotive customers could see each publisher’s performance down to the model level and optimize their affiliate spend accordingly.The goal
2023 was a big year for our client, a leading global automotive brand, with the launch of several new products. Through social media, they wanted to raise awareness of these new vehicles and generate leads, with the goal of driving future purchases.
As part of these efforts, they planned high-quality oman telegram data first-party data using lead generation ads through Facebook and Instagram, ensuring that potential customers could easily inquire and have a great experience with their brand.
They also wanted to ensure that each campaign was accountable and able to demonstrate a positive ROAS, while helping retailer teams achieve high conversion rates.
The approach
To make their campaigns successful, they used a suite of Driftrock tools to ensure that leads were high quality, delivered quickly to retailers, and each lead source could be tracked all the way to the sales level.