We are communicative beings, and consequently we express our opinions, exchange ideas and information with our colleagues, friends and family. For a long time, this rcs data france tool was well explored by brands and became known as word-of-mouth marketing.
Talking about our experiences to others is effective. That's why it has always been and always will be the apple of the eye of anyone who owns a business.
With the advancement of technologies and the emergence of social networks, word-of-mouth marketing has become much easier, as one person can spread their brand to thousands of others, just with their influence.
Therefore…
The hot topic is influence!
According to the dictionary, to influence is to “exercise a psychological action, an influence over someone or something”. In other words, to serve as a model or exert a certain interference in the way others act or think.
And with social networks this becomes much easier! With them we can bring together basic human needs: People and communication.
Where a group of people connect and exchange information, several opportunities open up: for new behaviors, experiences and forms of consumption.
That's why all companies want to be in this environment!
With this new demand in the market, profiles, content, advertisements and the emergence of new professions and trends on social networks, such as Influencer Marketing , consequently increase .
The cold hard truth is that everyone – brands and people – influences and is influenced all the time. And social networks have understood this, and are increasingly moving towards increasing influence in collaborative content.
Collabs: Instagram's new tool
The platform has been releasing several updates in a short space of time lately, but in this post we will focus on the feature: Collabs!, which takes into account collaboration to increase influence.
The fact is that collaboration between content creators already existed within the platform, but each one on their own profile. Now, two users can own the same publication, a space where everyone wins, since likes, comments and views are shared.
Don't just think about the huge gain in engagement for creators with this new feature, which is great for everyone, but more people will get to know others, more people will become relevant and more influence they will exert within networks.
Are you prepared to live and produce within this evolution?