The analysis includes insights into the best days and times to send email campaigns in different countries and industries. Key metrics explained • campaigns sent: the number of campaigns successfully sent to recipients • total opens: the total number of emails opened by recipients • total open rate: a proportionally weighted average of the total number of email opens sent by all campaigns • average open rate: the average open rate across campaigns is equally weighted now let’s jump right into the key insights we gleaned from this data. Email marketing benchmarks by industry and region marketing benchmarks by industry and region;: what does this data say about the best time to send an email marketing campaign? We wanted to use our data to find out what days marketers typically send email campaigns, which days have the highest open rates, and what time of day the most opens are.
Below is a summary of our findings. What day of the cayman islands dataset week does everyone send events on? Email marketers like to send campaigns on thursday followed by friday. Which day of the week generates the highest open rates? Monday is the day of the week with the highest average open rates, followed closely by tuesday and sunday which also generate a large number of average open rates. However, campaign volume is significantly lower on weekends, which may skew the data. What time of day generates the most open rates? During the weekdays, once we exclude outliers, the highest engagement occurs between mid-afternoon and mid-afternoon local time. On weekends, campaigns sent around the morning have higher open rates, but fewer campaigns are sent during this period. A general summary of the findings in terms of total number of campaigns sent and total opens, weekdays outperformed weekends. Campaigns sent on monday had above-average open rates. Timing is crucial: emails sent early in the morning on weekends and mid-to-late afternoon on weekdays get better results. Focusing campaigns on weekdays rather than weekends is generally more effective because overall engagement and campaign activity is higher, but as you'll read in this article, it's important to time your sending based on the preferences of your specific subscribers.
When in doubt, test and learn! Based on date and open rate, what is the best time to send an email? Want to know when your fellow marketers are sending out their campaigns? Here's a breakdown of the most popular shipping days. -total number of email campaigns sent! Data shows that most newsletters are sent on weekdays. Thursday and friday are the most popular days for email marketers to send campaigns. Saturday and sunday are the least popular days, bless them. Now let’s look at average open rates on weekdays.