In addition to displaying ads at the right time, Google Ads offers several forms of targeting so that the presentation of campaigns is even more efficient.
Targeting options include:
target audience; keywords; age, location and language; location where the ad will be displayed; device targeting; segmentation by topics and channels;
schedule (days, times and frequency).
There is also the possibility of combining dominican republic phone number resource segmentations with each other, in order to display creative and relevant ads .
Investment control
With the tool, you can have total control over the amounts invested in advertising, as you can define how much will be spent per month, day and campaign.
Another possibility is to charge only when the ad receives clicks (CPC), every thousand impressions (CPM) or when a conversion occurs on the website (Cost per Acquisition).
If we’re talking about a video ad, there’s also Cost Per View (CPV). In this case, you pay when someone watches 30 seconds of your video or interacts with an interactive element (like a CTA button), whichever comes first.
ROI Analysis
Google Ads provides valuable data on how your audience interacts with your ads, making it possible to measure your return on investment (ROI).
Since we’re talking about ROI, take the opportunity to learn more about the subject!
With the tool's support, you can count impressions and clicks , not to mention the possibility of seeing who made a conversion on the website, such as:
make a purchase;
get in touch via form;
download some rich material .
You can also track this person's digital journey, with the aim of displaying new ads through remarketing . All this information is duly accounted for, so that the advertiser has numbers that will help prove the return on investment in Ads.