There are several advantages that result from following a well-conceived communication plan:
precise definition of needs in terms of communication strategy ,
estimation and control of the costs of communication projects,
organization and coordination of activities ,
evaluation of the performance of the actions undertaken.
However, to make a truly effective communication plan, there are a number of steps to follow. We detail them below.
Strategic communication plan: 9 stages and canada whatsapp shopping data an example of how to prepare it
To communicate intelligently with your audience, you must precisely define what you want to achieve.
The objective of a communication plan is the starting point of the project, which will guide all operations and decision-making.
This can be, for example:
promote a new product or service,
increase your awareness in a specific segment,
increase the number of sales,
change your brand image ,
influence the behavior of your consumers,
solve a communication problem,
increase customer loyalty , etc.
In addition to its objective, the plan usually includes a validity date . For example, it can take the following form: carry out a communication plan to double sales of product X between December 2023 and April 2024.
- Identify the target audience
As with the objective, the marketing audience is the key to the success of your communication actions.
Identifying who you are talking to means knowing how to talk to them and through what channels.
Be careful not to confuse the target audience with the objective of your communication. The first represents the people you want to sell to and the second the people you want to make yourself known to.
public-communication-plan
© Appvizer
Read also
Automated marketing to generate more leads and more sales
What criteria should you consider?