We live in a digitalized society where mobility technologies are increasingly present in our lives. The way we pay bills, make purchases and contract services has changed. So why would the way we make sales be any different?
In short, Inside Sales is the technique of making sales and commercial transactions remotely. In other words, they are sales that are made without face-to-face contact with the qualified leader. There are those who prefer to define Inside Sales as the virtual sales process, or even cloud sales.
Inside Sales can no longer be considered an upward trend. With the expansion of digital activities, it has become a reality in companies across the most diverse market qatar email list segments. This is even more clear, mainly because the modern consumer mindset is more receptive to digital commerce.
However, many entrepreneurs still have doubts about how it works, what benefits it can offer to companies and what are the ideal scenarios for implementing Inside Sales strategies in the business.
Well, Inside Sales is directly linked to concepts such as Inbound Marketing and Content Marketing , since one of its definitions is “selling from within the company.” In other words, instead of going out into the field, it is necessary to attract customers to the brand.
What benefits does Inside Sales bring to companies?
Lower customer acquisition cost
Among the benefits that Inside Sales has to offer to companies, savings in customer acquisition can be considered one of the main ones, since it does not require logistical costs such as transportation, vehicle maintenance, vendor accommodation, fuel, etc.
The fact that the client resides geographically far from the company does not represent any threat to the business. Just have a well-structured website and tools that allow commercial transactions to be carried out in a practical, intuitive and efficient way.
Social media management
The best way to ensure that your Inside Sales strategies work properly is to be present in the digital sphere. To do this, there is nothing better than investing in social media management .
Any company that wants to remain competitive today knows that having a relationship with customers is very important. In addition, it is one of the greatest benefits that social networks have to offer the business world.
What is the relationship between Inside Sales and Inbound Marketing?
It is no coincidence that Inbound Marketing is a strategy that has been implemented in companies around the world and has gained ground in different market segments.
Producing useful and relevant content for a company's target audience can exponentially increase prospecting power at much lower costs. It also generates engagement between the client and the company.
Content marketing is responsible for attracting, engaging, converting and even building customer loyalty to the brand. Not to mention that its potential reach is almost incalculable, due to the collaborative culture of knowledge sharing that social media promotes.
An Inside Sales strategy aligned with content marketing tools is capable of greatly increasing your conversion rates, as well as reducing your customer acquisition costs!