What's interesting here is the average position , because it can be used to show how your site ranks on the SERPs for all keywords: it's a high-level metric.
But to really show the impact, highlight the keywords and ranking distribution sections . They give a great overview of not only how many keywords you’re ranking for in different position sets, but also how the distribution has changed over time.
Where possible, try to supplement capture metrics with trends and period-to-period changes, as this is usually the best way to demonstrate impact over time.
Track your rankings with ease
with the Position Tracking tool
Try for free →
ADS illustration
Reporting on content marketing
Many companies are making big investments in content marketing right now, and they want to see a return on their investment. Some common content marketing questions we need to make sure to answer in our reports include:
What are the most viewed pages?
What are the pages that we get the most from SEO?
Are there content gaps with our competitors that we need to fill?
Highest Page Views
It’s important that you understand which pages on your site are receiving the most page views from organic search. These are your most popular pages, and you need to make sure that the traffic they receive converts.
Furthermore, it is always useful for antarctica business directory stakeholders to see which pages are the most popular on a site: this information can provide insights into future product or service development, or simply help ensure that the right pages are being viewed.
Go to Google Analytics, then Behavior > Site Content > All Pages.
Here you see (for the period you defined) the pages with the highest number of views.
Make sure to filter to only show organic traffic if you don't want other channels cluttering your data.
analytics.png
We recommend showing at least the first 25 results.