Structured Data in SERPs
Check out our guide to structured data to learn more about the different types of schema markup, why they’re important for SEO, and how to create and test your own.
- Check the Depth of Your Site Pages
Page depth is the number of clicks between a page and the home page. The shorter the path, the easier it is for Google to crawl it.
Ideally, the depth of the pages should not exceed three clicks.
Beyond three clicks, it's worth spending time reworking your site structure to smooth it out.
The deeper a page is in your website structure, the less likely users and search engines are to find it.
You can quickly find your site's crawl depth in Site Audit , in the " Internal Links " report .
Page Crawl Depth in Site Audit
- Check for Temporary 302 Redirects
A 302 redirect indicates that the redirect is temporary. A 301, on the other hand, indicates that the redirect is permanent.
It is quite common to see 302s used in place of 301s.
Although Google has confirmed that 302s do pass PageRank , it is advisable to replace them with 301s when you know the redirect will remain in place indefinitely.
You can find your site's 302 redirects using Site Audit .
Go to the " Problems " tab and look for "temporary redirects".
Like this:
Temporary Redirects in Site Audit
- Find and Fix Redirection Chains and Loops
A redirect chain is when a page on agb directory your site is redirected to a page that has already been redirected.
Illustration of a redirect chain
Your site should not send users (or search engines) through multiple redirects.
Redirects should also not create a loop.
Illustration of a redirect loop
The " Issues " tab in Site Audit will find any redirect chain or loop issues. Just search for "redirect chain".
Redirect Chains and Loops in Site Audit
You can resolve these issues by updating all redirects in a chain to point to the final target. Or by removing and updating the redirect that caused the loop.