A communication plan , in fact, is nothing asia phone number more than a process that outlines the strategies, activities, times and resources that will be used to achieve the objectives set by a company.
The communication plan is a preparatory phase that plans in advance the flow of messages addressed to different audiences by defining them for specific categories and then adapting the flow of information for each of them.
But how do you structure a communication plan within a multichannel strategy?
1) Clearly define your goal
To communicate intelligently with your audience, you need to precisely define what you want to achieve. The objective of a communication plan is the starting point of each project, which will guide all the operations and decision-making process of your multichannel strategy. This can be, for example:
promote a new product or service;
increase your awareness in a specific segment;
increase the number of visits to your site;
change your brand image;
increase your customer loyalty.
In addition to its objective, the communication plan includes an expiration date. Here is how an effective objective could be written: “ Create a communication plan to double the sales of my cosmetics on my online e-commerce between April 2022 and December 2023.”