Before choosing a webinar service, you need to think about the goals. If it is a product launch or promoting your business, chances are you are targeting a wider audience. In this case, you need a platform that will help you interact with a large number of participants.
Is the product easy to use?
Since webinars are time-limited, it is essential that you choose the right service tool so that you can get the most out of them within the allotted time. If you are planning a single-speaker webinar, you will want to look for the simplest software possible so that you can successfully present your company's content to attendees.
How much does it cost?
With so many tools available on the market, it’s easy to get confused. I find it’s best to consider the target audience when considering the cost. For example, if you’re targeting a large audience, you’ll need an enterprise plan. On the other hand, with a medium or small audience, you can easily opt for a premium edition.
Once you have analyzed these parameters, you can now choose the solution that best suits your needs.
There are a multitude of them such as:
Livestorm (which we use)
Teams
Zoom
Webikeo
GoToWebinar
They are all interesting platforms, it's up to you to choose which one will be the most relevant according to your criteria.
There's also YouTube Live, which lets you host webinars for free, live streaming platforms that let you broadcast many types of video content.