However, to carry out a relevant analysis, it is necessary to distinguish the different types of bounce. What is a bounce in email marketing ? What are the types of bounce that exist and how to analyze them?
Find out the differences between hard bounce and soft bounce here.
Soft bounce and hard bounce: What is it?
Implementing a successful email campaign doesn’t stop at sending relevant emails. There are many related elements that will impact campaign performance.
First, it is necessary that the thailand phone numbers mails sent are well received by the recipients. Unfortunately, it happens that this is not the case. Some emails do not reach the inboxes.
When this happens, the emails will "bounce" and return to the sender as error messages. The error message, or notification, tells the sender that their email was not sent to the recipient.
The bounce, also called return or rebound in marketing jargon, therefore refers to an error message received following the sending of emails. This message is used to notify that one or more emails have not been delivered to their recipients.
We can then determine the proportion of emails sent during an emailing campaign that were not actually received by the recipients. This is what is called the bounce rate or bounce rate.
As you will have understood, the notion of bounce is therefore an essential KPI to monitor when sending your prospecting emails , or any other BtoB or BtoC email campaign.
There are two main categories of bounce: soft bounce and hard bounce