Keyword research is at the heart of any successful SEO strategy. So, imagine keywords are the paths that lead users to your website. If you don’t know what paths they’re taking, it’s going to be much harder to make sure they find your content.
In this sense, keyword research tools help to identify what terms and phrases users are searching for, the volume of these searches, and how competitive these keywords are.
The best tools for keyword research
Planificador de palabras clave de Google
Google Keyword Planner, one of the most widely used tools for business to consumer database keyword research, offers direct data from Google on search volumes and suggestions for related keywords. In this sense, it is a great tool for those just starting out. You can find the tool in the menu of your Google Ads dashboard.
Ahrefs Keyword Explorer
Ahrefs Keywords Explorer is a powerful feature of Ahrefs that not only provides search volume data but also offers an in-depth analysis of the competition and traffic potential of each keyword. Hence, it is one of the most preferred choices among experienced SEO professionals.
Herramienta mágica de palabras clave de SEMrush
The Keyword Magic tool is part of SEMrush and offers a user-friendly interface and an extensive keyword database. This way, it allows you to explore related keywords and see their ranking difficulty, making it ideal for creating well-researched keyword lists.
Respond to the public
As mentioned above, Answer the Public is a great tool for discovering questions related to your niche.
On-page SEO and content analysis tools
What is On-Page SEO?
On-Page SEO refers to the practice of optimizing your website pages to improve their visibility in search engines. This includes optimizing content, title tags, meta descriptions, URLs, and even site structure.
Tools for on-page optimization
Yoast SEO
Already mentioned as one of the highlights of SEO, Yoast SEO is an extremely popular plugin for WordPress, which guides users step-by-step through the on-page optimization process. In this way, it offers suggestions for improving content, optimizing meta descriptions, and ensuring that keywords are used effectively.
Calificador en página de Moz
Moz's On-Page Grader tool analyzes individual pages on your website and provides a detailed list of optimization suggestions. In other words, it's useful for anyone who wants a quick, detailed analysis of what can be improved in terms of on-page SEO.
SEO Spider Screaming Frog
Screaming Frog, also mentioned here, is a robust tool that performs full audits on websites, identifying errors such as broken links, duplicate pages, and other technical issues that can affect SEO. It's a great option for professionals who need a detailed view of their website's page status.
Clearscope
Clearscope is a content optimization tool that uses artificial intelligence to help you create highly relevant, SEO-optimized content. It offers suggestions for keywords, related topics, and even the ideal tone for your target audience.
SEO for surfers
Surfer SEO is a tool that analyzes the top-ranking pages for a specific keyword and offers optimization suggestions based on this data. In other words, it is especially useful for tweaking existing content and improving its ranking.
marketmuse
MarketMuse is an advanced content analysis tool that helps you identify gaps in your content and offers detailed suggestions to improve the relevance and depth of your content.
Link building tools
Oh construcción de enlaces is one of the most important strategies to improve a website’s authority. In short, search engines view links as “votes” of confidence from other sites and the more quality votes you have, the better your ranking will be.
Tools that make link building easier
Ahrefs
Ahrefs is an exceptional link building tool that allows users to analyze competitor backlink profiles, identify broken link opportunities, and discover new partnership possibilities.
Explorador de enlaces de Moz
Moz's Link Explorer gives you a comprehensive view of any site's backlinks, allowing you to see which sites are linking to your competitors and find opportunities to improve your own backlink profile.
SEO majestuoso
Majestic is known for its massive link index, which offers detailed metrics like Trust Flow and Citation Flow that help you assess the quality of the links pointing to your site.