Did you know that you can improve the visibility of your YouTube videos in Google's number 1 search engine? If you have a brand or business website where you post interesting informational blogs, you can always link back to that content with your YouTube video. Ultimately, your video will be shown to users in Google search results for that keyword .
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One of the most effective strategies to attract users’ attention is to create a custom thumbnail according to the niche, topic of the video, and category using any good photo editing program . The title and thumbnail of the video should be related and serve to increase job database the ranking of the video. YouTube also chooses a thumbnail for your video, but sometimes it may be blurry or unclear and not match the topic. So, it is best to create a custom thumbnail. Either create a template for each video or design one from scratch each time. We recommend using Canva to create a custom thumbnail for your videos. Canva has thousands of built-in templates, stickers, text styles, and themes in the YouTube Thumbnails category, which will save you a lot of time.
Play with keywords
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YouTube can be your main marketing tool to promote your brand or business, but only when combined with SEO. YouTube SEO plays a vital role in increasing the reach and engagement of your content, especially if you are making informational videos about the product you are selling. Including the right keywords in your titles , tags, and descriptions and using them throughout your videos increases the chances of your video ranking highly . You can use several strategies or keyword research tools to play around with keywords .
KWFinder : An easy to use tool to find a ranking keyword with less competition and higher chances of trending.
SEMRUSH : One of the best tools to help you find keywords for your social media content marketing campaigns and organic traffic .