Another type of post that gives excellent results in 2022 is that of funny, ironic and short posts . There are already many brands that use this content but the trend is growing and seems to be among the most effective, also in terms of economic return and user conversion. A third characteristic that posts must have to be engaging is this: people who use social media must be able to identify with your content. This is usually done through storytelling, which on social media must be more immediate and lightning-fast than ever.
Why Social Strategies Matter An all too common mistake is to think that simply publishing posts is enough to be successful with social media. However, even publishing many atb directory engaging posts will not yield results if you have not planned a social strategy beforehand. Social strategy is a plan that allows you to define: goals; metrics for monitoring; target; content types; publication timing.
Only through a result-oriented social strategy do you know if you have actually achieved your goals, which must always be in line with the growth of your company. How do you get there? Through experience and expertise, which allow you to have a broad vision of the world of social media for brands .