Which managed to erode market share by targeting different Buyer Personas than its historic competitor . This strategy is also called focusing and consists of defining a new market niche, your market niche. Even for B2B Prospecting we recommend you start from here and ask yourself who you want to address: Who is the potential customer who is really interested in you? How old is he? What role do you play in the company? What are his needs? What are your expectations? Are you reaching you from Desktop or Mobile? How difficult is it to gain his trust? And so on.
Prospecting to find new, truly interested customers Sales often fail because you focus on leads that are not qualified for sales. The lead in the interest stage is “marketing qualified”: it cmo email list needs time to mature the decision to buy. Before investing time in calls, meetings and offers on a person who does not yet know if he is willing to buy from you, it is better to do Prospecting. Prospecting is an integral part of marketing strategies and the sales funnel because it allows you to find truly interested customers. It means increasing the probability of closing a sale and, ultimately, saving time.
Better, in fact, to dedicate yourself to a qualified sales Prospect, who has requested information, costs, has tried product DEMOS , etc. Prospecting: How to Find New Clients in 3 Steps Step 1: Profile the potential customer The first thing you can do is to search for information about the prospect, especially on professional channels such as LinkedIn or (if he has one) on his blog.