The user is now a lead, in the Interest stage Everything is going well. He receives the contents prepared by the marketing department, which are useful and involve him. Then he moves on to the Consideration phase, to evaluate your services, but also those of your competitors. The Lead takes on the appearance of a magnificent Prospect; If the Prospect considers the proposal valid, he begins his journey to the Decision-Making phase: finally, it is a real sales opportunity for your company; The final step in status occurs with the purchase that transforms prospects into customers.
Strategic advice: to build a Buyer's Journey, first define the Buyer Persona In practice, you can only understand how to plan your users' Buyer's Journey if you first decide who you bbb org want to sell to. In marketing, the ideal customer you are addressing is called Buyer Persona: it is a fictitious entity, which however has well-defined demographic, sociological, economic, professional and value characteristics .
The Buyer Personas methodology is the basis of the most current digital marketing strategies. Every strategy involves choices, because we cannot sell everything to everyone. Not even globally recognized and established brands can have a total monopoly on their target market.