Helping to increase online sales is one of the main functions of your blog . Your goal, therefore, is to intercept searches related to your product and carefully analyze what you can do to attract the attention of those to whom you might be able to sell something.
Opening a company blog will certainly special data increase traffic to your website , and consequently also to your digital store. From the point of view of SEO strategy, the blog is ideal for intercepting informational queries. Just be careful not to let the blog completely swallow up the traffic that should instead be destined for your sales pages.
Direct selling is not the only way to convert a user into a customer. The lead generation process ensures that the reader is attracted to landing pages designed to have them leave their email or telephone contacts, to be inserted into a list that will then be used to generate a newsletter or DEM package.