Plan, Create, Manage, Measure and Report, Resources and Settings. Why were the Ad Meta Library made available? Today Facebook is focusing a lot on transparency, to regain the trust of its more than 2.3 billion users. A few months ago it released its own platform with the complete collection of all the ads active at the time of the search.
In fact, after the scandals of the 2016 American presidential elections, Facebook has decided to make clear the budgets of politicians and advertisements for individual phone number pages on the social network. Facebook's ad archive , previously launched in May 2018, only included ads related to political or social issues.
With this new feature, all active ads about anything are shown, as well as inactive political and release ads. Here is where Facebook goes further by creating the Ad Library: this is access to a real database that allows you to view all the active Ads regarding Facebook products.