Industry standard bounce rates consider anything above 50% to be high and anything between 20% and 50% to be low , but it is essential to go beyond this broad definition of what an acceptable bounce rate is. Anything below 20% is likely a mistake and should be investigated. It is usually recommended that a website define what is considered a high bounce rate at the outset, based on the site’s purpose, industry average, and other metrics. From there, it will be easier to get the right insights from the data.
Google Trends is a search trend feature that shows how often a particular search term is entered into Google's search engine compared to the total search seo usa volume of the site over a given period of time. Google Trends can be used for comparative keyword research and to discover event-driven spikes in keyword search volume. This completely free tool provides keyword data including search volume index and geographic information about search engine users.
With Google Trends, you can see what searches are currently trending and drill down into a topic for more information. You can also enter a search term in the search box at the top of the tool to see how search volume has changed for that term over time and in different locations. Change the location, time period, category or industry, and search type (web, news, shopping, or YouTube) for more detailed data.
Google search trend data can be very useful for marketers. For example, if you run a seasonal business (like a home improvement store), you may want to increase your marketing efforts when search terms relevant to your business are trending. During peak search volumes, your AdWords cost per click will likely be higher, so be sure to allocate more budget for your AdWords spend when your products or services are trending. To compare multiple terms, you can use the "+ Add comparison" feature.