In any industry, you need a good salesperson to make products disappear and turn into money in your pocket. Being a good salesperson means ensuring that a company always has customers looking for its products and services and ensuring that the company is always moving, growing and evolving.
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Salespeople are essential to any business, but selling is not always easy, since innate talent is very important. Having good diction , powers of persuasion and convincing are just some of the characteristics of a good salesperson, but in addition to these, there are other sales techniques that will surprise you and make your business take off.
What are sales techniques?
Sales techniques are some methodologies snbd host developed and documented over time so that companies can train more efficient salespeople in carrying out their role.
There is a different technique for each sector, but when you know the basics it is possible to adjust and apply it to each situation.
Obviously, sales techniques help, but they are not infallible, so the most important thing is to practice in order to acquire the experience and refinement to become an excellent salesperson.
So, check out some sales techniques in some specific contexts.
– In-person sales techniques
For eye-to-eye selling, some techniques can be used to achieve success, but the recommendation is to start using Rapport.
Rapport is a concept that means creating a relationship with someone by seeking affinities, thus creating empathy that makes communication between the parties less resistant and more trusting.
In person, you can take advantage of the opportunity to analyze the customer's reactions and facial expressions and thus better direct the sale. So, listen more than you speak and pay close attention to nonverbal communication, this will help you close the sale.
online sales techniques
– Online sales techniques
In the online environment, sales techniques are quite different and in many cases can be completely automated, however, human action at some point tends to be more efficient, especially for sales with higher added value.
The best recommendation for online sales is to know how to write good writing, which in digital marketing jargon is called “copy” and this makes the product stand out.
So, a good online seller is someone who knows how to write good copy, and for this there are very specific techniques that are worth studying to have a better performance in this area.
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– Telephone sales techniques
Despite the rise of the internet and today a large part of sales being made online in e-commerces and Marketplaces, the so-called telesales still brings many results.
Telephone sales depend on some specific techniques, especially when it is active, you will have to be very persuasive so that the prospect does not hang up the phone on you.
The use of sales scripts is widely used in this sales format, but it is important that the operator has good flexibility to deal with situations if things go wrong at some point.
sales techniques importance
The importance of sales techniques
Especially in companies that are just starting out, selling is something very intuitive and this can deceive the entrepreneur into thinking that every interaction will be like this, without any type of strategy or metric.
Additionally, when the company starts to grow and new salespeople need to be hired, there needs to be a way to teach them how sales are done in the company.
At this point, sales techniques are fundamental so that there can be a well-defined standard and also a way to measure the efficiency of these salespeople, plan a sales target, when to create promotions and things like that.
The more training the sales team has, the better they will know how to apply the techniques at the right time and thus increase the conversion of prospects into actual customers.
sales techniques tips
5 Infallible Sales Technique Tips
Among the countless sales techniques that exist, we can summarize the main and most basic ones in 5 tips, which can be applied by anyone within a company.
Not everyone needs to be a great salesperson, but by knowing some techniques, it is possible to improve interpersonal communication and thus be able to express yourself much better.
So, without further ado, check out our 5 foolproof tips for applying sales techniques.
- Be Skillful with Words, Not Mastered by Them
Every good salesperson knows how to communicate very well and when they speak, they can say everything the customer is expecting to hear, right? Well, not always. Sometimes words can deceive you, especially if you start to tell them about many advantages that the product or service does not have.
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Be direct, short and simple and avoid saying things that are too difficult and especially things that you know are beyond reality. Selling products and services that do not match what you are selling is choosing to lie or try to deceive, and this is a serious offense. Sell the truth above all, before selling your company's products and services.
- Invest in Networking
Gaining customers is the greatest joy a salesperson can have, because having a portfolio full of them is undoubtedly a great victory. But to achieve this, don't just try to sell to new customers who appear, but always to those you can count on.
Invest in those who have been buying from you for a long time and ensure sales to their customers, because in addition to guaranteeing this, you can also attract more people to your portfolio. Good networking makes customers come back and, more than that, makes them bring in more customers.
- Be Innovative
Be different. This is one of the most valuable tips you will receive… be different. When people look at what you sell, allow them to see beyond the product or service that your competitors also have. If you sell hangers, for example, and your competitor does too, offer a hanger that is multipurpose, that can be used to hang belts and bags.
Always be one step ahead of your competitors , stand out with something surprising, especially when there are no competitive advantages. In this case, you need to focus on something positive and essential that the product has to attract attention.
For example, if the idea is to sell a pan that everyone else sells, emphasize that it has a Teflon coating and is microwave and freezer safe, for example. These points emphasize a solution to a need and may be what the consumer needed to buy from you.
- Sell Correctly and Avoid Rework
Selling correctly means selling with quality , so that the product or service does not cause problems for you in the future. Selling something at a very low price and with inferior quality can cost you the trouble of having that customer complain and even seeing them praise the competitor.
Rework can also be a matter of wanting to sell a lot of items but not actually being focused on selling well, selling with quality service and respect for the consumer . Be careful with arrogance and showing too much knowledge about the product, because knowing about it does not mean that you will sell it well. Value humility and offer the best service to customers.
- Always Qualify Yourself
A salesperson who never studies and always thinks he knows everything is certainly a big problem. Many salespeople who believe they are above all knowledge, even beyond their customers, can be disappointed when they realize that their customers are running away from their arrogance.
As mentioned in the previous topic, value humility and be open to learning every day. Qualification is not only important to have a professional certification, but to gain knowledge of the market, how companies work and, most importantly, to be better prepared for new opportunities.
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A good salesperson is always learning new things, such as strategies to reach their customers, the profile of buyers and sellers, the customer profile and the market. All of this content is part of the Sales Technician course from Unova Cursos.
In the course, you will learn, in addition to this content, how to sell much better and become a much better salesperson for your company. The FBV Cursos Sales Technician course is 100% free and, best of all, with the possibility of obtaining your certificate at the end and improving your resume.
Access Unova Cursos now and ensure greater qualification and quality in your sales. Sales Technician only at Unova Cursos, access now and have professional success!
Conclusion
Sales are the lifeblood of any company, so applying the right techniques to optimize them is extremely important for the success of the business, and the job market is increasingly looking for qualified salespeople. And this cannot be done without a good course, and at Unova, we have the perfect sales techniques training to help you qualify and take advantage of market opportunities.