It also takes into account multiple views from the same user, so the more your content appears in feeds, the higher your impression count will be.
Here's an example from LinkedIn showing the number of impressions a post has received:
An example of a LinkedIn post from Semrush showing the number of impressions it received
Why impressions are important
Impressions give you an idea of how much exposure your content is getting.
If your impressions are high, it means your content is circulating widely. Which could lead to better brand recognition and ultimately more followers and increased engagement.
- Videos
Video views refer to the number of times users fresh dataset have viewed your video content on social media.
Different social media platforms have different criteria for what is considered a view.
For example, on Facebook a view is counted when a user watches a video for at least three seconds. On YouTube, a view is counted when a user starts playing a video.
Here's an example from YouTube showing the number of views on the video:
An example of a YouTube video from MrBeast showing the number of views
Why video views are important
Video views serve as an indicator of audience interest in your video content.
A high number of views suggests that your videos are engaging for your audience. And that your content is in line with what they want to see.