Internal links are links that point to other pages on your own website. Internal links are useful because they help search engines understand the structure of your site and find other relevant pages.
So, should you put internal links everywhere on your website and build an "internal mesh" as they say in the jargon? Such a practice is recommended in hundreds of articles - again without any tangible element to support their thesis. Tests show that the usefulness of such a practice in terms of traffic is far from obvious.
First, as with backlinks, the quality lithuania phone number of internal links is just as important as the quantity. A relevant and useful internal link will have a bit more impact than a random internal link.
Most importantly, the fact that a page receives many internal links often does not change traffic. I have been able to add or remove dozens of them, without the traffic of the pages thus modified changing substantially. If you were only doing internal links because the theory of link juice told you to, you can stop and devote your time to more useful activities.
Outgoing links
Outbound links are the opposite of inbound links, or the same thing seen from the other side: links that point to other websites from the site I am considering.
Outbound links are important because they show search engines that your site is connected to other relevant, high-quality sites. Some SEOs have argued the opposite: linking outwards would be wasting your precious link juice. This theory has proven to be both false and absurd: the very essence of the Internet is to read pages and sites together, which is precisely what we call the Internet or web = canvas. Google's algorithms are not going to penalize the web because of its very nature, which is to make outbound link