Email marketing is one of the best tools to keep in touch with your users and/or subscribers , providing them with relevant content that helps them move through the sales funnel so that they become customers.
In addition, email marketing has a good conversion rate and allows us to send immediate communications to our audiences with the added advantage of being able to be personalized .
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This is how to create an email marketing list
We must create our list from a database with the whatsapp number philippines data provided by our users from a form , whether on a website, on an independent landing page, on our social networks, etc.
In this form we must have all the necessary fields to collect the information we need and ensure that we comply with the GDPR , showing a box for the user to give their explicit consent so that we can use their information and communicate with them.
Regardless of where our form is located, in order for our users to be willing to give us their data, it is important that they are offered something that is relevant to them , whether it is subscribing to a newsletter with content of interest, getting a discount or promotion, participating in webinars, downloading infographics, white papers, etc.
Optimizing a website or landing page
When using a website or landing page, the most important thing is that it is optimized for lead generation:
Page content:
Prioritize the information and present it in a completely clear and understandable way , with a relevant description that convinces our users to fill out the form.
Use attractive images that clearly communicate the purpose of the page.
Form : It is often said that a form with many fields scares users, but less is not always more. We must take into account the information we are interested in, create a simple form and not ask for more data than necessary, indicating which fields are mandatory (in this case, at least the email field should be). If the form is always visible on the page, it will be more accessible when browsing the page.