"A brand without advertising is a dead brand." With this phrase, Zaioa Ortega of Procter & Gamble expresses the importance of advertising today.
This phrase allows us to reflect on the reach that a brand can have with the help of advertising . Obviously, no one wants to have a dead brand and that is why every entrepreneur devotes special attention to this department, although often independently.
For this reason, you may have some doubts: am I doing a good job with my brand? Could I do a better job? Could I get better results with a different approach?
In this post you will learn a little more about netherlands email list 6 million contact leads advertising agencies so you can decide if it is time to enlist the help of one of them.
Here we go!
What is an advertising agency?
An advertising agency is an organization that advises the advertiser on everything related to the execution of an advertising campaign , aimed at a specific audience with a predefined budget.
The agency provides its services for the creation, execution and distribution of an advertising campaign. Distribution can be done in traditional media such as television, radio, magazines, newspapers, etc., or it can also be done in digital media such as websites, social networks, blogs, forums, etc.
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What are the professionals in an advertising agency?
Within an advertising agency, there are several professionals responsible for each stage. Among them, the most important are:
Editors
They are the professionals within the creative department who are responsible for finding the appropriate vocabulary to persuade clients according to their characteristics.
Art Directors
They are responsible, in the creative department, for creating the visual concept using artistic skills to design the advertisement.
Media Planner
It is responsible for selecting the media in which the advertisements will be broadcast, according to the public to whom they are directed and the advertiser's budget.
Account Executives
They are responsible for making all contact with the advertiser; they will be the communication bridge between the client and the other members of the team in charge of the advertising campaign.