One of the easiest ways to market a product online is with a press release. While the strategy isn't what it used to be, it's a great way to get media attention when done right.
For it to work, it has to be truly newsworthy news. If you're not sharing something interesting for people to read, you won't get the results you want, resulting in wasted time and effort.
An excellent press release:
It has a solid hook.
Present an attractive title
Skip the industry jargon
Provides additional resources
It is free of grammatical errors and typographical errors.
It's short, concise, and follows a template.
Invest in a press release distribution service to ensure you reach a wide audience. If you have established relationships with influencers, send them a link via email. Share the press release on your social media account as well.
Increase trust with social proof and user-generated content
User-generated content, or UGC, such as customer mom database reviews, testimonials, social media posts, and case studies, are all forms of social proof. Social proof serves as the “wisdom of the crowd” and helps convince people to buy.
Make it easy for people to share their experiences with your products or services. If you receive negative reviews, respond politely, apologize, and address the customer's concern.
Selling to consumers is how many businesses operate, but opening up your inventory to wholesalers could boost your cash flow. Yes, selling wholesale comes with a lower profit margin, but it can generate more revenue at the same time than waiting for consumer sales to trickle in.
Wholesale allows other businesses to market for you and spread the word about your product. Wholesale could indirectly improve your consumer sales.
Monitor analytics to find successes
Install Google Analytics on your website if you haven't already. It will provide a ton of data about your audience, how they find your website, the pages they visit, and how long they stay on your site. You can use this information to determine which of your paid ads are producing the most sales, which marketing channels are the most effective, and more.