With their new business plan, Skullcandy moved the website to BigCommerce and was excited about the possibilities that came with open APIs and unlimited integration potential, including those with social media platforms. As a result, Skullcandy saw an over 100% increase in traffic year-over-year and a 146% increase in revenue . Their website’s sleek design and clean product page increased the likelihood that visitors would purchase their products. Click here to learn more.
Future of e-commerce
According to research, the future of e-commerce is bright. Consumers rcs database are less inclined to battle outdated shopping malls and fight for parking, instead opting to use apps and websites.
Global e-commerce sales are estimated to reach $8.1 trillion by 2026 , and this growth is being driven by a number of different factors. So whether you are a consumer, a business-to-business retailer, or a consumer-to-consumer retailer, there is an exciting future for you in the world of e-commerce.
From B2B commerce to consumer-to-consumer sales, and everything in between, all types of eCommerce have an exciting future ahead of them. Whether you’re launching a dropshipping startup or a full-scale B2C eCommerce store, all types of eCommerce business models are expected to enjoy continued growth. The same goes for affiliate marketing and wholesale.
If you’re ready to start an ecommerce store , you might be wondering how to approach inventory management or find the best ecommerce platform. But as you can see from our list above, running a successful ecommerce business is much more than the day-to-day logistics.
It's thinking differently about consumer content, SEO, culture, values, and even the software that will support your needs as you grow your eCommerce business .
It's important to consider the culture and values of your customer base. What are they looking for in an online shopping experience? What do they consider important? You need to make sure your content, site, and overall marketing strategy reflect those values.
At the same time, you need to consider the software that will support your eCommerce business. What works for a small business may not work for a larger company . You need to find the right software that can grow with your business.
Not only does running a successful online business require good marketing skills, but you also need to know which website builders are right for you and your brand. BigCommerce currently holds the number one spot, but it all depends on your business needs. Other platforms like Shopify or Wix might provide the functionality you need. Some entrepreneurs even get started on marketplaces like eBay or Etsy , before striking out on their own.