By adding the utm_campaign parameter, we can track the performance of our “Spring 2018 Sale” email campaign in Google Analytics.
Want to know how many sales were made from an email campaign? UTM links are your answer.
You can also choose to have ecuador phone number library more complex code that tracks multiple parameters. Here’s an example of tracking the source, medium, campaign name, medium, and content:
Once you've added the UTM code to your campaign URL, you can track performance in Google Analytics in several different reports:
Create a custom report under “Customization” > “Custom Reports.” Add Medium, Campaign, or Source as dimensions and the metrics you want to view.
To view traffic, go to Acquisition -> Overview -> All Traffic -> Source / Medium
To view traffic by your custom campaign names, go to Acquisition -> Campaigns -> All Campaigns.
How to Create UTM Codes?
There are two ways to generate UTM codes.
- Manual Method
There’s nothing technically complicated about UTM codes. Your first option is to add the parameters manually.
This is as simple as typing the parameters one by one at the end of your URL. The hard part here is not making any mistakes! UTM codes can be quite long and you are bound to make mistakes, so I generally don’t recommend the manual method.
However, if you want to append the name of a campaign or resource to the end of a URL, typing that is a simple option.