In Google Analytics, click “Export” from the top menu to download your UTM tracking data as a PDF, Google Sheets, Excel, or .csv file.
Import data into your social media report for analysis.
UTM and Social Media Relationship
- Use UTM parameters to measure social media ROI.
Adding UTM parameters to social greece phone number library links helps you measure and prove the value of your social media efforts. You can show how social shares drive traffic to your site, giving you a clear picture of lead generation, referral traffic, and conversions. Then, you can see how social media impacts company revenue.
UTM parameters give you a lot of granularity to work with, so you can track success on a post-by-post basis. You can clearly see the difference between paid and organic social shares, allowing you to calculate ROI more accurately.
The great thing about UTM parameters is that they allow you to track all social traffic. Without them, you would miss out on counting social referrals from dark social channels like messenger apps.
- Use UTM parameters to develop your social media strategy.
UTM parameters give you a clear picture of which social strategies are most effective and cost-effective.
This information can help you make important decisions about where to focus your efforts. For example, Twitter may bring more traffic to your page, but Facebook generates more leads and conversions.
You can use this information to help you set relevant and realistic goals. Then, use UTM parameters to track your progress.
A/B testing (also known as split testing) allows you to test and validate theories about what works best for your target audience. You can use this information to improve your social strategy.
For example, you might think that social media posts with video always perform better, but does that really apply to your audience?