You should only optimize a dataset once. Make the change you want, then analyze the new performance to see if the optimization worked. If it did, great! If not, we have more work to do. But remember, the data from the first dataset you optimized should not be included in the second round of changes.
Email Results
Tells Google how often advertisers would like to receive emails about this rule.
If you’re new to automated rules, I recommend dominican republic phone number library at least selecting an email for each time the rule fires with changes or errors. This will allow you to understand the changes made to the account based on your rules. Otherwise, setting the rule to only fire on errors should be a good default.
If you use automated rules to flag issues in the account or alert you to performance fluctuations, using the “Every Time This Rule Runs” email setting is the best option.
In this case, you will only receive an email when your brand keywords drop to the average position and you can log in to the account and make the appropriate action/change.
Rule Name
This is a nickname for the rule. You should make it detailed because meticulous organization is critical when implementing various rules.
thing you do before implementing a rule.
For example, if you want to pause your campaigns over Labor Day, it makes sense to not only name the visible preset “Pause Campaigns,” but also include Labor Day and the year. You can go so far as to add the actual change date and time if you want, but I’d say knowing the weekend in the year should be enough, so that’s a tip from me. =)