Inbound marketing is about getting potential customers to find your company voluntarily when searching for information or solutions online.
Outbound marketing takes the initiative and proactively seeks to reach potential customers , even if they are not actively looking for the products or services offered. For example, radio or television advertisements or phone calls.
Two-way communication
Inbound marketing promotes two-way communication country b2b b2c email list between the company and potential customers. Dialogue is encouraged, questions are answered, and a strong relationship is established.
In outbound marketing, communication is unidirectional , the company presents its message in a massive way without necessarily receiving a direct response from potential customers.
Value of content
Inbound marketing seeks to educate , inform and entertain potential customers to attract them to the brand.
In outbound marketing, the emphasis is on the advertising message , since the objective is to generate interest and provoke an immediate response.
Purchase cycle
Inbound marketing adapts to the potential customer's purchasing cycle , accompanying them throughout their decision-making process.
Outbound marketing focuses more on generating quick and direct sales , without necessarily establishing a long-lasting relationship with the customer.
Now that we know this, let's see: How does Inbound Marketing work?
How Inbound Marketing Works