When it comes to developing a marketing plan, organization is key: there is an order in which the different parts that make up the plan must be presented so that the final result is coherent and operational. These are the 5 most important steps when writing a marketing plan for shopping centers :
- Presentation of the center and analysis of the situation
The first, almost obligatory, step in phone number list creating a marketing plan for shopping centres is to analyse the current situation of the centre . To do this, the centre will be presented, as well as its traffic and sales during the previous year.
In addition, a SWOT analysis will be carried out to establish the weaknesses, threats, strengths and opportunities that the shopping centre faces, in order to understand the particularities of the market in which it is operating.
- Competitor analysis
This is a key point for analyzing the future of the shopping center. For a manager, it will be important to know who his direct and closest competitors are and the situation of his shopping center in relation to them .
In the marketing plan, an analysis should be made of the shopping centres or other commercial areas with which we compete directly, either due to proximity or similar characteristics. This way, we will know where they are in relation to us and what we can do to improve compared to them in terms of sales and footfall.
- Objectives
We now have a clear idea of where we are starting from and what sets us apart from our competitors. Now it is important to establish where we want to go . Therefore, we must set a series of objectives that we intend to achieve throughout the year and which are one of the key elements of a marketing plan for a shopping centre.