Responsive design encompasses a set of features to adapt web page screens according to the device the user is accessing. That is, if someone accesses a website via a PC desktop and then later on via a smartphone, that person will notice that the layout configuration has changed between devices.
But why is it important to address the concept of a responsive website? Because it is directly related to the user experience when browsing a brand’s pages.
We live in times off page seo service of digital transformation, so a company's website, in many cases, represents the way a brand is seen on the internet. In this case, a poor browsing experience can be crucial for consumers to give up on buying.
That's right, of customers judge the credibility of a website based on its aesthetics and layout , according to Pop Web Design .
If accessing a brand's website via cell phone displays distorted images and poorly distributed information on the screen, this is a bad calling card and could be the reason for choosing to buy from a competitor.
Check out our content until the end and learn everything about responsive web design and how to use this concept to your brand's advantage!
What is responsive design?
Responsive design is a technique that allows the implementation of a dynamic and adaptable design on websites and other web pages. In this way, the layout gains a different configuration depending on the device the user is accessing, adapting the content to different screen formats.
By the way, it's no secret that the way we communicate and consume content has changed drastically during the 20th century. Today, more than just a digital transformation, we also see the proliferation of new channels and devices, such as tablets, smartphones, notebooks, smart TVs, watches, etc.
In this context, so that information and content always reach users in the best possible way, the concept of responsiveness emerged.
On mobile devices, for example, the page must be organized vertically, so that the user can navigate easily by simply dragging their finger down. In addition, images, characters, videos and other elements must adapt to the smartphone's image proportions.
The goal here is to improve the user's browsing experience, regardless of the channel through which they access certain content, especially brand websites.