Do you want to take advantage of social media by learning about the social advertising trends for 2020? Keep reading and learn more about these new marketing strategies.
The importance of social advertising in the business world
Based on statistics from Digital In 2019 , prepared by We Are Social in conjunction with Hootsuite : There are approximately 3.484 billion active users on social networks in the world, meaning that 57% of the world's population uses these platforms on a daily basis.
In this context, companies prefer to develop their marketing campaigns on social media over other communication channels such as television and radio. According to data from BI Intelligence, social advertising revenue in the United States will exceed 30 billion dollars by 2021 , which gives us an indication of how important it is and will be for brands to connect with their potential buyers through these mass consumption platforms, where advertising has become increasingly profitable.
- Instagram Stories
Stories are probably the most attractive tool for publishing content on Instagram today. They consist of informational pills that can be presented in image and video format and in which you can also include small texts, surveys, GIFs, hashtags, links, geolocations and/or emoticons.
Stories also allow you to mention other accounts and share posts that other people made on their feeds. Stories allow us to develop storytelling strategies and connect with our potential buyers through informative capsules that generate value,
In inbound marketing , free content offers play a fundamental role. These are documents or downloadable materials that companies offer in exchange for their social media marketing service visitors' contact information. The brand's objective? To create databases of potential buyers, who voluntarily decide to become part of them. The user's objective? To read and learn about content that allows them to grow both professionally and personally.
In essence, any inbound strategy connects with this win-win dynamic, since its foundations include educating above selling and providing valuable content at all times . For this reason, the lead magnet is nothing more than a synonym to refer to these attractive and valuable content offers , which allow us to easily attract our potential clients and collect more precise information about who they are and how to contact them.
To generate a purchase, it is necessary to generate trust, so giving away content that empowers users in terms of valuable learning and knowledge is an excellent way to build that trust. Below, we will give you some examples of lead magnets that you can start using in your inbound marketing and content marketing strategies .
Ebooks
Among the most widely used content offerings , e- books undoubtedly stand out as one of them. Although they require more work and are a complex process that requires a great deal of planning, they are ideal for transmitting content that needs to be explained in depth.
Ebooks are usually .PDF files or compressed files with standard formats for reading on any device. One advantage of ebooks is that they can contain images and graphic designs that enrich the reader's experience .
Whitepapers
Whitepapers are documents in the form of a guide, which are designed to help users solve a certain problem or understand a specific topic. Whitepapers are widely used in inbound marketing , especially in those brands with a B2B business model , that is, brands whose potential customers are other companies in the market.
Unlike ebooks, whitepapers are more technical in language, include statistical data, and are more academic. While whitepapers are academic guides and user manuals, ebooks can present stories, events, and informal texts. Whitepapers are characterized by their formal writing and focus on a single topic. Ebooks, on the other hand, tend to be more extensive, user-friendly, and easy to read.