Defining New Retail, Leading the New Trend of Fresh E-commerce (Hé Mǎ: Dìng Yì Xīn Shēng Lǐng, Yǐn Lǐng Shēng Xiān Diàn Shang Xīn Cháoliú)
In recent years, with the rapid development of the Internet, the traditional retail industry is facing great challenges. With its innovative "new retail" model, Hema (Hé Mǎ) broke the barriers of traditional fresh food e-commerce and brought consumers a new shopping experience. In this article, we will take you into the world of Hema and explore the secrets of its success and the new retail trends it is leading.
New Retail's Forerunner (Xīn Shēng Lǐng de Xiān Xíng Zhě)
The dilemma of traditional retail (Chuán Tǒng Shēng Lǐng de Kǔn Jìng): Although traditional supermarkets have a wide variety of goods, they often have Slovenia Telemarketing Data problems such as old product selection, outdated shopping environment, and inefficient distribution, which are difficult to meet the growing demand of consumers.
The Birth of Hema (Hé Mǎ de Dàn Shēng): Founded by Alibaba (Ā Lí Bā Bā) in 2017, Hema Fresh Supermarket was born, which combined the advantages of online e-commerce with the experience of offline physical stores, creating a precedent for "new retail".
Meaning of New Retail (Xīn Shēng Lǐng de Hán Yì): The so-called "new retail" refers to the use of the Internet, big data and other emerging technological means to integrate online and offline channels, so as to bring consumers a more convenient, efficient and personalized shopping experience.
Hema Innovation Place (hé mǎ de chuàng xīn zhī chù)
Selected products, focusing on quality (xuan jīn shāng pǐn, zhòng zhù pǐn zhì): Hema is very strict in its product selection, not only providing fresh vegetables, fruits, meat and poultry, but also introducing special ingredients and private label products from all over the world to meet the diverse needs of consumers.
Integrating online and offline to create a one-stop shopping platform (zàn xiàn xià xiàn róng hé, dǎ zào yī zhàn shì gòu wù píng臺): Hema breaks the boundaries between online and offline, allowing consumers to place orders through the mobile app and enjoy home delivery in as little as 30 minutes, or they can shop in physical stores to experience fresh ingredients and the joy of cooking.
Novel store design with a focus on customer experience (Mén Diàn Shè Jì Xīn Yǐng, Zhòng Zhù Gù Kè Tǐ Yàn): Hema stores are sleek and modern, with more than just spacious and bright shopping