If Youre Getting Visitors in at a Lot Looks Great. The Costperclick in Seo is Also the Total Cost of the Seo Campaign Divided by Clicks Over Time. . Bounce Rate Widely Speculated to Be an Important Metric Postpanda. Obviously We Want to Get This Rate Down Panda or Not. If Youre Seeing Good Rankings but High Bounce Rates for Pages Its Because the Page Content Isnt Relevant Enough. It Might Be Relevant in Terms of Content as Far as the Algorithm Sees It but Not Relevant in Terms of Visitor Intent. Such a Page May Drift Down the Rankings Over Time as a Result and It Certainly Doesnt Do Other Areas of Your Business Any Good.
Word of Mouth Social Media Reachbrand Are Other People Talking About You Do They Repeat Your Brand Name Do They Do So Often if You Can Convince Enough People to Search for You Based on Your Name Then Youll Own That Word. Google Must Return Myanmar Email List our Site Else Theyll Be Seen as Lacking. Measuring Wordofmouth Used to Be Difficult but Its Become a Lot Easier Thanks to Social Media and the Various Information Mining Tools Available. Aaron Has Written a Lot on the Impact of Brand in Seo So if This Area is New to You Id Recommend Reading Back Through the Rise of Brand Over Time Big Brands and Potential Brand Signals for Panda. . Profit Its.
All About the Bottom Line. If Search Marketers Can Demonstrate They Add Value to the Bottom Line Then They Are Much More Likely to Be Retained and Have Budget Increased. This Isnt Directly Related to Panda Optimization Other Than in the Broad Sense That the More Profitable the Business the More Likely They Are Keeping Visitors Satisfied. Profit Revenue Cost. Does the Search Marketing Campaign Bring in More Revenue That It Costs to Run How Will You Measure and Demonstrate This is the Search Marketing Campaign Focused on the Most Profitable Products or the Least Do You Know Which Products and Services Are the Most Profitable to the Business.