Example of the “direction of motivation” metaprogram: moving towards/away from
Take the example of a car Belize Email List insurance salesman.
When a customer identifies the “Go towards” preference, that is to say that he is motivated by gains and advantages, it will be more relevant to highlight the advantages, benefits, positive aspects of your product.
Salesman: Sir, our car insurance offers many benefits for safe drivers like you. In the event of an accident, you benefit from comprehensive coverage which covers repair and towing costs. In addition, you will have access to our network of reputable partner garages, which guarantees you quality repairs and rapid assistance.
You can also take advantage of our discount program and exclusive benefits reserved for our loyal customers. With our insurance, you can drive with peace of mind, knowing that you are protected and benefit from many additional benefits