Compare to past performance. Monitor changes after optimizations go live. Measure holistically against business KPIs, not vanity metrics. SEO Expert Tip #9: SEO Certifications Become an SEO Expert: Certifications Complete accredited SEO courses, specializations and certifications to cement theoretical and practical knowledge. Some well recognized programs are offered by Moz, HubSpot and University of California Davis. Certifications enhance expertise. SEO Expert Tip #10: SEO Tools Become an SEO Expert: SEO Tools Develop competence leveraging leading SEO tools such as Ahrefs, Moz, Semrush, Screaming Frog, JetOctopus and others for activities like keyword research, backlink analysis, site audits, rank tracking and data reporting.
Using the right tools for each task drives New Caledonia Email List productivity. SEO Expert Tip #11: Google Algorithm Changes Become an SEO Expert: Algorithms Closely track Google algorithm updates like core updates and product reviews updates that reshape how pages rank in SERPs. Understand common factors affected by algorithms like page experience, E-E-A-T, content depth, etc. Monitor sites for positive and negative ranking impacts. Stay on top of algorithm news through trusted industry resources.
SEO Expert Tip #12: Networking Become an SEO Expert: Networking Actively connect with other SEO professionals via forums, groups, conferences and social channels. Develop trusted relationships to exchange insights on algorithm changes, emerging tactics and innovations. Brainstorm challenges. Stay updated on the latest best practices by learning from peers. Attend key events. SEO Expert Tip #13: Local SEO Become an SEO Expert: Local SEO Master elements involved in local SEO like Google Business Profile optimization, localized content, managing online reviews and citations, local link building and implementing schema markup for business info, opening hours, location etc.