The logo must be striking and disruptive, there are already many logos that are the same in many companies, so stop and think about what you want your logo to be so that it is a little differentiating. The brand is the same, to define the brand I advise you to take a good look at what type of product or service you are selling, and based on that, create your values, create what you want to show to other users.
By doing this small study above, you will be New Caledonia Email List able to reach those people much easier. The brand is also a differentiating element. Nowadays, brands that are not human, that are not close, are not going to transmit the same as a brand that is cold. If you are human and close to your users, to your potential clients, you have a better chance of getting them to buy from you, follow you, and thus build their loyalty.
My advice is to humanize the brand, so that they see that there are people behind it and that they are close to the client. Another important point is the protection of your brand , you should not confuse the commercial registry with the trademark registration, they are two totally different things. When you create a company, you go from being an entrepreneur and self-employed person to creating your own company and there is a moment in which you go to the notary and make a company registration, which is usually an SL and that is the commercial registry.