It’s just…people make other choices.
” I replied: “That’s the biggest lesson I learned in love, so thank you Jude.
And your film, ‘Alfie’ taught me about the red Tonga Email List flags I should be aware of, while ‘Gattaca’ taught me to go for my dreams”.
After the compliments subsided, he bought me a pint and we talked for a while about the lessons to be learned from his lesser-known, underrated films before he left the pub.
A simple, memorable phrase and backstory knowledge of something can go a long way to creating a lasting impression.
The same goes for branding. The power of words is ancient.
They create connections. They inspire. And a lot of brands are guilty of neglecting them, just going all-out on design, and leaving copy by the wayside.
Let me give you the lowdown as to why creative brands need more than just a pretty face.