he team needs to provide materials and campaigns so that sales can understand the strategy for entering these leads. Likewise, a good practice for the sales team is to record calls with prospects and make them available to the marketing team, this way the learning curve and knowledge about prospects increases for marketing — the persona is no longer a “fantasy” and becomes more palpable. To do this, having a general file location, or even scheduling strategic presentation meetings and call reviews can be a good practice for both teams. 5. Creating a periodic meeting between teams In addition to occasional meetings, the marketing and sales teams need to have a periodic meeting together.
Remember that in topic 3 we talked about creating a dashboard to monitor both teams? Opening this report weekly in a meeting can be important to not only review the recently generated qualified leads, but also Azerbaijan Phone Number discuss the lead qualification criteria. Additionally, these meetings can serve to identify common patterns among high-quality leads, share best practices for lead nurturing, and align follow-up strategies between sales and marketing. The important thing is to set a specific agenda, with time for each person to speak. For example: 5 minutes for chat; 15min presentation of dashboards; 10 minutes for the sales team to mention specific cases; 10min for the marketing team to present strategy optimizations. Putting SMarketing into practice Remember that you can count on Mkt4Sales to implement an integrated process between marketing and sales in your company.
Speak to an expert .RevOps: what it is and how the Revenue Operations area works Written by Lívia Macedo revops-mkt4sales In your experience dealing with marketing and sales teams, have you ever noticed a strong misalignment between these teams? And the Customer Success team , what does this story look like? Should he be aligned with these teams? The problem is that marketing and sales teams often have different metrics to evaluate performance, which can create divergences in priorities and objectives. While the Customer Success team, at times, doesn't even know what happened during the sale. It is to solve this that the RevOps area appeared! The idea here is to create a holistic and integrated view of the customer lifecycle, which starts with marketing, goes through sales and, finally, becomes a long-term “marriage” with the Customer Success team.