Additionally, power words tend to compliment keywords nicely. 14. Get Voice Active Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Active voice, on the other hand, is direct, crisp, and energetic, . 15. Forget Keyword Density Keyword density is a tireless SEO myth. While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density.
Who wants to read keyword-stuffed mumbo jumbo, anyway? 16. Speak LSI Rather than focusing on keyword density, you may want to pay more attention to LSI. Using related Chinese Overseas Australia Number Data keywords, synonyms, and grammatical variations not only improves your chances of ranking in the SERPs, but it also prevents redundancy in your copy. 17. Talk Your Reader’s Language Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience.
As your readership grows, search engines will pick up on it, too. 18. Keep It Fresh Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Your readers and prospects want the same thing – accurate, up-to-date info. 19. Cover Trending Topics Since we are on the topic of freshness… Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast.