InfluencersInfluencer marketing for BYD What do you mean by car influencers? When we talk about car influencers, we mean those who have turned their passion for cars into a career and promote them via social media. In addition to demonstrating your own favorite four-wheeled vehicle, models from a wide range of providers are tested, experiences are shared with followers and the latest inventions in the automotive industry are examined. In return, the influencers are compensated accordingly by the manufacturers, travel and accommodation are paid for and vehicles are provided. The social media channel has now become an important part of automotive marketing. Top brands create accounts on Instagram, Facebook, etc. to reach a wide variety of target groups and advertise with the help of influencers to increase brand awareness and win new customers. Car dealerships find that by using influencers, they reach customers who would otherwise not have noticed their messages.
We have put together the biggest advantages of working with car influencers below: Influencers are “authorities” Influencers often have a high level of Belgium Phone Number List 3 Million Users industry-specific expertise, which is why followers trust their advice. If the search for suitable influencers is limited to real automotive enthusiasts in advance of a campaign, the right target group and thus committed buyers can be reached. The message is more likely to reach the listener through an influencer than through direct advertising by the company. Influencers are trendsetters Regardless of whether it's the new it label or the lipstick that has become a summer staple, influencers shape trends and guide their followers in certain directions. What has long been an integral part of the cosmetics and fashion sectors is also becoming increasingly relevant in the automotive sector. Car influencers also become trendsetters. If you find ways to convince them of your own brand, the brand automatically moves into the spotlight.
Short, informative clips by influencers The use of Instagram stories is particularly valuable for companies. Short, memorable clips give potential customers the opportunity to get to know the company better and thus form an opinion or consolidate or change an existing one. Which influencers are suitable for collaboration in the automotive sector? Micro-influencers (10,000+ followers) These are professional influencers who constantly offer their readers and subscribers new content on specific topics that they define for themselves. Content is published that the influencer is convinced of and that in return brings added value to the follower. They usually already cooperate with companies and are paid accordingly. Nano-influencers (1,000 to 10,000 followers) This category is influencers who have already created sophisticated social media feeds. Their relatively small reach means they have a close relationship with their community and a correspondingly higher engagement rate, which makes cooperation with them more successful in many cases.