President of Altice Media, the group owned by Patrick Drahi which has just bought the Express) puts things in context and explains their investment policy in the Press:
“The first media [the Press] was born more than four UAE Phone Numbers 15 Million List centuries ago. What is ten or fifteen years of transition compared to its four centuries of existence? If we keep, we manage differently, we redeploy brands that have existed for forty or fifty years, I hope they will stay for a long time. We must recreate slightly more powerful groups while taking care of the independence of editorial lines”
- DATA, your new salesperson
Where do we find the data and what do we do with it?
“Data allows new management of the company” as explained by Alain Lévy, CEO of Weborama.
4 key points for implementing a real data strategy within your company.
Point 1: What data does my company have?
First carry out an internal assessment:
-What data do we have on our customers?
-Where is this data?
You will find them in your CRM, in your customer and prospect databases, these are the subscribers to your emails, the profiles of visitors to your website, etc.