In Russia, condom sales increased by 30% in one week.” This phrase filled the headlines of articles in media publications and social network communities on March 24, 2020, on the eve of the “great Russian self-isolation.” Apparently, the disappearance of these rubber products from the shelves was just as feared as the disappearance of buckwheat toilet paper. Our reputation agency in Moscow decided not to protect itself from the flow of memes and interesting stories about torn rubber bands and find out what RuNet users wrote about the most famous condom manufacturers and their products in March-August of this year.
So, Durex, Contex and Vizit. Who will pull who? Vizit collected the largest number of mentions of the three brands studied, but almost all (93%) of the activity around it comes from its own resources - communities on the social networks vk.com and facebook.com. However, this is not very surprising: each of their publications causes a sensation among subscribers, and each Dominican Republic WhatsApp Number List comment causes delight. Do you want your reputation to cause a sensation and delight your clients? Fill out the form, we know what to do Durex also conducts discussions with users on its pages and pampers them with fun publications, but it is far from its previous competitor. The share of brand activity in official communities was 28% of all mentions of the brand.
What about Contex? Contex, apparently, believes that he does not need unnecessary foreplay, so he does not conduct social networks at all. Oddly enough, we didn’t even find their official website. Thus, the Durex brand became the most discussed outside of official communities, the least discussed was Vizit. Further, for the sake of qualitative comparison of data, we do not take into account references from official resources. An interesting, but quite expected phenomenon was observed in the dynamics of brand mentions - the main activity occurred in March and April. At the same time, the most obvious connection between discussions on “rubber” topics and the decline in the wave of the epidemic in the country was manifested.