Delport, working in one of the world’s largest advertising agencies, knows more than a little about these things, and HAVAS, he added, has already partnered with universities and other players in the innovation industry, in order to take the bull by the horns. Let us see how Jonathan Taplin sees these deep transformations that we are going through: Evernote Camera Roll 20131217 101300 Taplin: “a tumultuous world” … but there are opportunities too Annenberg Lab been in existence for 4 years, Taplin explained, and it can “boast having many supporters including HAVAS”. “
We are entering a very tumultuous world Germany Email List and one should be prepared for this” he predicted in his preamble. “Last summer, around the end of June I started getting calls from Warner bros telling me that not only what I had told them is happening, but that ‘it is happening way too fast'” he said. Yet, there are many opportunities in this world, however tumultuous it may be: This should be the greatest time for the business of entertainment because the middle class is exploding, not in the west but in Asia. They market could jump from 5 billion to 32+ billion dollars by 2030 ; There used to be no international standard fro TV (Pal, Secam…) now the Internet has changed the game.
This is a positive sign; There will be in the regions of 5 billion smartphones by end of 2016, and “this will change the world of micro transactions” Taplin said. “Universal music could sell songs worth .20$ and for one song only you it could still make 100 million dollars!” What’s wrong with the “long tail world” The problem there is with the long tail world, Taplin added, is that it bears the promise that “little small niches will end up amounting more than the hits … But this is not true. 80% of buys in iTunes go to 1% of the content” he said, and there aren’t probably any signs of improvement in that direction. “